ENOUGH. Beauty Health launches 2 new sustainable additions

ENOUGH. Beauty Health, South Africa’s pioneering upcycled beauty brand introduces two new additions to its expanding range: Vinifirm Contouring Crème and PhytoBright Pigmentation & Dark Spot Corrector. These launches come on the back of extraordinary brand growth, with ENOUGH. reporting a 244% increase in revenue over the last six months compared to the previous financial year.

Globally, demand for clean and circular beauty continues to accelerate. The clean beauty market, valued at $6.5 billion in 2021, is projected to reach $15.3 billion by 2028, growing at a CAGR of 12.13%. Meanwhile, the global market for upcycled cosmetic ingredients was worth $231.5 million in 2021 and is expected to rise to $433.5 million by 2031. ENOUGH. is at the forefront of this transformation, showcasing the power of turning natural byproducts into high-performance beauty solutions.

Vinifirm Contouring Crème: (R650) At its heart is Viniferol®, a next-generation active upcycled from French grapevine shoots. The crème has been clinically shown to leave skin firmer, smoother and more contoured within 56 days of twice-daily use. Remarkably, Viniferol® is around 245 times more potent than caffeine in stimulating lipolysis pathways, delivering visible firming and sculpting effects at a low concentration.

Vinifirm’s packaging has been designed with circularity in mind. The outer sleeve is removable, and the container itself is unprinted so that it can be washed out and easily reused, encouraging a longer life cycle and reducing waste.

PhytoBright (R750) is a multi-purpose brightener and moisturiser. Powered by Vitisin®, a COSMOS-approved grape root extract clinically shown to regulate melanin production, it helps fade existing pigmentation while preventing new dark spots from forming. Enhanced with Bakuchiol (nature’s retinol), Liquorice Extract, Rice Bran Oil and Kalahari Melon Oil, the formula works in synergy to even skin tone, accelerate cell renewal and deliver long-lasting hydration. Upcycled Hop Oil adds soothing benefits, leaving skin calm, supple and radiant.

“Circular design is at the core of Phytobright,” explains Founder Ginette Blackbeard. “By creating products that serve more than one purpose, we extend utility, reduce waste and help people simplify their routines while maximising results. Our range is carefully curated to avoid over-consumption, offering only what truly adds value.

“ENOUGH. was created to show that what we call byproducts are actually untapped potential. Ingredients like Viniferol® from grape shoots, Vitisin® from grape roots or coffee grounds from Truth Coffee are proof that circular beauty is not only possible but powerful. With our own revenue up 244% this year and the global category growing rapidly, ENOUGH. is proud to be shaping the future of sustainable beauty.”