The Clout Group Launches in Cape Town to Make Global Luxury Accessible to All South Africans

The Clout Group launched its new website, designed to bring the latest international health, beauty, wellness and lifestyle product trends to South Africans at accessible prices. Through exclusive distribution partnerships with leading global brands, The Clout Group gives local consumers faster, more affordable access to products that were previously difficult or too expensive to source.

“For too long, South Africans have been left behind when it comes to the world’s latest trends – whether it’s the TikTok viral Unbrush from FHI Heat, or the latest cruelty-free skincare innovation,” says Gareth Brough, Co-Founder of The Clout Group. “Our mission is to bridge that gap by curating a local marketplace, with some of the world’s most exciting luxury viral brands, and making them accessible to South Africans as those trends emerge.”

The Clout Group’s e-commerce site, launched as recently as July, offers a curated mix of beauty brands and products: “We are delighted to confirm that Bare It All Skin, and Prai Beauty products, can now be purchased online, and delivered to your doorstep, nationwide. These are companies which specialise in producing inclusive body care products and cosmetics for all skin types, ages and colour tones,” adds Cameron Herman, Co-Founder at The Clout Group. 

“We also have a selection of mineral beauty products from Youngblood Mineral Cosmetics – one of the world’s leading clean beauty brands – available for purchase. We hope that by making these brands accessible to South Africans, we can meet the growing demand for beauty products that have never been tested on animals, with vegan formulations that are actually good for your skin. We are talking about cruelty-free make-up you can wear to the gym, without the threat of skin irritation when you work-out.” 

By consolidating imports through single-point exclusive partnerships and adopting a virtual-first retail model, The Clout Group has reduced its overhead costs – offering thousands of Rands in savings, which are passed directly on to the consumer.

“South Africans don’t have to wait for months or pay premium prices to enjoy luxury cosmetics or viral products anymore,” adds Brough. “The Clout Group is here to put global trends at our fingertips, without the delay or hefty price tag.”

The Clout Group’s online platform is now live at https://cloutgrp.com/ with nationwide delivery available. Consumers can learn about special offers, trend alerts, and upcoming product drops by visiting the website directly.