Softlips® Introduces Magic Colour – Lip Care That’s Uniquely You

Say hello to lip care that’s as unique as you are. The new Softlips® Magic Colour is here—and it’s rewriting the rules of beauty with a balm that goes beyond hydration.

Infused with smart, colour-transforming technology, this little wonder reacts to your lips’ natural pH to reveal a tint that’s perfectly you. No two swipes look exactly alike, making it the ultimate blend of skincare and self-expression.

Claim to fame?

• Custom colour magic: The tint adjusts to your lips for a personalised hue every time.
• Hydration meets glow: Packed with nourishing ingredients that leave your lips soft, smooth, and naturally radiant.
• Sheer, buildable colour: From barely-there to beautifully bold, your look, your choice.
• On-the-go design: Chic and compact for easy touch-ups anytime, anywhere.

“Today’s beauty consumer wants more than just hydration—they want smart, fuss-free products that enhance their natural features,” says Angelica Hendricks, Brand Manager of Softlips® South Africa. “Magic Colour delivers that and more.”

From desk to dinner, yoga to date night—Softlips Magic Colour is the everyday lip essential that adapts to your skin. Because your beauty should never be one-size-fits-all.

Now available exclusively at Dis-Chem stores nationwide.